Elena Loucaidou is a data driven professional with a background in Consulting, Finance, Marketing and Insights. Elena has a BSc(Hons) in Economics and Statistics from University College London (UCL) and is a Qualified Chartered accountant (ACA) from PwC London. She then moved to work for Sky in London and since then specialized in the entertainment industry. She is a strong communicator and a valuable expert in the field of supporting player’s needs and wants. Elena is passionate about her players and has a proven track record of providing valuable and actionable insight to drive player happiness by working with and managing International and cross functional teams. She is working in a global environment leading a big team of support operations, developers and project managers.