Elias Manousos

Elias brings 25+ years of experience in marketing research and insights-based consulting. He has been with Kantar for over 15 years, being in his current role since 2019. He is leading a talented team of experts and helps companies develop the marketing and customer strategies that shape their future.

He is a Certified Customer Experience Professional (CCXP) by CXPA and is passionate about helping organizations and brands to becoming more customer centric.

Elias holds a B.Sc. in Mathematics (University of Patras, Greece) and an M.Sc. in Management Science & Operational Research (Warwick Business School, University of Warwick, UK).

The New Frontier in CX: Meaningfully Different Experiences

In an era where customer expectations are constantly evolving, the role of Customer Experience (CX) has become pivotal in shaping brand predisposition. Experience influences customer perceptions, emotions and behaviours. The key to success lies in designing and delivering Meaningfully Different Experiences (MDX) that reflect the essence of your brand identity.
These experiences offer mission critical outcomes for the most successful companies: retain more customers, defend premium pricing, and acquire new customers.
One of the key drivers of meaningfulness is ‘Affinity’. This involves creating experiences that resonate with empathy, fostering a sense of connection and trust with your customers. But what other elements contribute to delivering Meaningfully Different Experiences? And how can you ascertain if your CX is effectively delivering on your brand promise?