We’ve always known that the customer is king.
But customer service is how brands are built in the experience economy.
Because everything communicates.
What you say. What you don’t say.
What you do. What you don’t do.
Aristotle said it all: “We are what we consistently do. Excellence, then, is not an act but a habit.”
The challenge today is to align your entire organisation behind a powerful guiding culture to make excellence a habit.